If you participate in the TpT forums or other seller groups, you have probably heard that Pinterest leads to more sales. This is absolutely true! For most of us, though, Pinterest is not a get-rich-quick plan. It is more of a plant-the-seeds-now-eat-the-juicy-fresh-tomatoes-later plan.
Before you go crazy pinning your products, need a good Pinterest foundation. There are many good steps to building a solid Pinterest foundation. First, you need places for your pins to go.
These are your pin boards.
How do you decide what pin boards to create?
There will be a lot of trial and error. There definitely was for me. I will walk you through my thinking process behind the boards that I have now. You can see the text in italics is how I applied this thinking to my own boards.
1. First, get specific.
Think about your products and blog posts that you hope to promote on Pinterest. They need at least one pin board to call home.
For me, some of my favorite resources include poetry resources and STEM engineering challenges. I thought about what other teachers who might use these resources would search for, and I created very specific boards for them:
-STEM and STEAM
-Poetry Teaching Ideas
2. Next, go general.
You want to be able to pin your resources to multiple boards at different times, so let's think of some more general boards that could still house your resources.
-Science Teaching Ideas
3. Now, go even more general.
Again, you want multiple boards, so think of some really broad boards that could hold a lot of pins.
4. Think about your audience.
Who is the ideal person that you hope to browse your pin boards?
For me, it is a teacher in grades 2-5 who likes creative and hands-on resources. I know that most elementary teachers are responsible for teaching all subjects, so I am going to add boards for all of the subjects, even if I don't have resources that go there.
-Social Studies Teaching Ideas
-Math Teaching Ideas
I also know that elementary teachers are always looking for creative tips for classroom management, bulletin boards, and other teacher-y things.
-Classroom Management Ideas
-Bulletin Boards and Class Decorations
5. Use popular keywords.
Along the lines of thinking about your audience, think about popular keywords they are using. When TpT posts the top searches, I glance at those to see if there are any big ones that I should add boards for. Think about what is trending with your niche.
-Figurative Language Teaching Ideas
-Brain Breaks in the Classroom
6. Finally, think about your brand.
You probably want to have a board that is just your blog posts and just your products. This makes it easy for people to browse your work, and it also makes it easy for you to pin from down the road.
-More Than a Worksheet Blog
-TpT Store: More Than a Worksheet
Hopefully now you have some ideas for Pinterest boards. Go forth and create your boards!