You have a Pinterest business account, and you’ve created some boards, so what’s next? A big question that beginning teacherpreneurs have is, “What do I pin?”
Don’t worry, I have an answer. Are you ready?
The answer is: It all depends.
OK, I know that isn’t the answer you are hoping for, but the truth is with Pinterest, and many aspects of business, it all depends. What does it depend on? In my opinion, what you pin on Pinterest depends on two things:
1. It depends on your purpose. Why are you on Pinterest? What do you hope to accomplish?
If your purpose is to annoy people, have no followers, and create boards that nobody sees, then by all means, pin your product covers. Pin them often, pin them exclusively, and make sure the text is in Comic Sans.
In case you didn’t pick up on it, the above advice is sarcasm. Do not do that.
I only took the sarcastic route there because that is my inner voice talking to myself as a budding teacherpreneur. That is what I did. Seriously. I have so many cringe-worthy pins floating around out there, and I made sure to pin them. A lot. That was one of my biggest mistakes when I first started.
My logic was: My products are good. I want people to see my products. People are on Pinterest. I will post my products on Pinterest. I want more people to see more of my products. I will post my products on Pinterest more, more, more.
It makes sense, but that logic does not work on Pinterest. Trust me.
Many teacherpreneurs at the beginning made the mistake of going pin crazy with our own products. So if you've done that, just know, you are in good company, and it's ok. You can change your ways.
If your purpose is to get your products seen, gain real followers, and grow your business, then pay attention to #2.
2. What you pin on Pinterest depends on your ideal audience. Why are they on Pinterest? What do they hope to accomplish?
Instead of thinking about your own products, think about your ideal audience. If you haven’t already, ask yourself these questions:
-Who do I hope sees my pins?
-How would I describe my ideal follower?
-What does my ideal follower like?
-What does my ideal follower need?
-Why are the on Pinterest?
Once you have considered and thought about your ideal audience, begin by pinning and repining things that would be useful to them. You will hear this over and over, but you need to add value. Your Pinterest boards should be a valuable wealth of resources and ideas for teachers (or whoever is your ideal audience).
When your pin boards are valuable, then your followers do not see your products as spam or something annoying. They see your products as just one more really valuable thing that you post.
So, to wrap it all up: what do you pin on Pinterest?
Valuable pictures, tips, ideas, freebies, blog posts, articles, quotes, or anything else that would be useful to your audience. And inside all of that, sprinkle in your own resources, too!