I want to get a little personal today and share with you a problem I have. Super Target.
Whenever I go to Super Target, I end up staying longer than I intended, browsing in more aisles than I planned, and buying things that weren’t on my list. I can’t say I didn’t need those things. I just didn’t know that I needed them until I got there. You see what I’m getting at?
You want your blog and TpT store to be like Super Target. People find their way there and end up staying, browsing, and shopping.
How does Pinterest fit into this analogy? Pinterest is like the Super Target flier. The purpose of pinning your blog posts and products is to bring traffic back to your blog or store. Then, hopefully your new visitors will like what they see, browse around a while, follow you on social media, and make purchases.
However, even if your blog looks amazing, and your first product is outstanding, if you don’t have things for shoppers to browse, then hold of on Pinterest. Save your Pinterest efforts for later.
If you are just starting out, your time is better spent in product creation. People can’t buy it if you haven’t created it.
When should you start pinning your products and blog posts? Everyone will be different, but in my personal opinion, you should wait until you have at least five very helpful blog posts and at least five outstanding paid products.
This way, when people find their way into your store or blog, they have a few aisles to browse, and they may find things to buy that they didn’t know they needed. Otherwise, they come, see your one post or product, and then move on to TJ Maxx.
If you are still in the beginning stages, that doesn’t mean you should be avoiding Pinterest altogether. At this stage, you should be creating your boards , building your following, and finding engaging content to fill your boards.