If you are a teacherpreneur who creates and sells teaching resources for profit, you absolutely MUST be using Pinterest. I know it can be confusing. I know it changes its algorithms on a whim. I know the smart feed can be a pain. But seriously, you should be pinning. Here's why:
1. Pinterest is FREE. Free people, free. It costs nothing. There are very few methods of advertising out there that are free, and most of the "free" ones get you very few views unless you pay. Pinterest does have promoted pins that you pay for, but if you are a good pinner, you can see results from Pinterest without paying a dime.
2. Your pins have a longer shelf life. With other social media, you have a very short period of time that people might or might not actually see your post. And then it's gone, buried in the newsfeed. I have pins from several years ago that still circulate and bring traffic to my site.
3. Your audience is on Pinterest. If your audience is teachers, you are in luck. Tons of teachers use Pinterest every day. Just do a search in the search bar for "teacher" and then look at the pinners and boards using the word teacher. Try other searches like "teaching," "education," or "third grade." You will see, Pinterest is full of teachers!
4. People come to Pinterest looking for what you have. People go to Facebook to browse their feed. People go to Instagram to look at pictures and keep up with friends. People go to Twitter, eh, who am I kidding, I still haven't figured Twitter out. But teachers go to Pinterest to look for ideas and resources to use in their classroom. They search, they save, and if you're lucky, they click.
5. Pinterest drives traffic. Whether you love Pinterest already or aren't quite ready to commit to the L word, Pinterest is a big source of traffic to TeachersPayTeachers and teacher blogs. It is the #1 source of traffic to my blog, hands down, no other sources are even in the running.
6. Good pins can get seen, even if you don't have a ton of followers. Because of the search feature on Pinterest, if teachers are searching for what you have, it will show up, even if you don't have a huge following. For this reason, it is important to have quality images that are the right size and to use keywords in your boards and descriptions, but we'll get to all that in another post.
7. Brand recognition. When your pins show up in a user's feed or in a search, whether or not they repin, they see your brand, and it begins making it's way into their brain. Every time you pin something, even if it's not your own, your name and logo or picture show up with that pin.
8. Sharing. One of the tough things about having a blog is that you have to create all of the posts yourself. With Pinterest, it is all about sharing in the form of "repins." You share your own pins, of course, but you also share other pins from other blogs and websites. You can have colorful, interesting, and engaging boards, even if you are just starting out and have just a little bit of content. A bonus to this is that others will share your pins to ultimately get more eyes on your work.
So, teacherpreneurs, have I convinced you? Stay tuned for more tips to help you get started with Pinterest.