You have probably seen the new trend sweeping the teacherpreneur nation: Tailwind Tribes. In most areas of my life I am so not trendy. Like shoes…I usually wear the same pair of flip-flops year round. We can do that here in FL ;)
However, the Tailwind tribe trend, is one that I have chosen to embrace. Why? Because I can see the benefits for me and my TpT business!
Here is a glimpse into my train of thought before tribes:
“I want to have a constant stream of good content going out to my followers. It takes a long time to search for good content and check the pins. I wish I could support other TpT-ers and share their good content. I can’t keep track of all of the blog posts. So. Many. Blog. Posts!”
Well, it is like Tailwind was reading my mind. Enter tribes. Dun, dun, dun…
What exactly is a Tailwind tribe?
Tailwind tribes are in the early stages of development from Tailwind. It is a secret Tailwind board that is set up so that you and multiple others can pin content to it. Then, when you are ready to add good pins to your queue, you have a pool of good content to choose from. Just type in your board and click schedule.
What are the benefits of tribes on Tailwind?
Well, I already mentioned the benefit of having good content to share. In order to have successful Pinterest boards, you have to have good content. Tribes help solve this problem.
The other BIG (maybe even bigger?) benefit is that the other members of the tribe are sharing YOUR content.
How is it different than a pinning party?
In the pinning parties I’ve experienced, it is “ I’ll share yours if you share mine” and then post whatever you want, free-for-all, and sometimes end up pinning pins or products that are either in direct competition with your own or are not a good fit for your audience.
Tribes, on the other hand, are like an agreement that “I will share your content if it is high quality and suitable for my audience, and I hope that you will do the same.” It is collecting high quality content for the mutual benefit of everyone in the tribe
What’s the catch?
There is one caveat, though. A tribe is only as strong as it’s members. I think I read that on a classroom poster somewhere ;)
In order for tribes to be successful:
1. First and foremost, people must share high quality content.
2. All pinners must be willing to share other bloggers’ content. (Not necessarily ALL of the content, just what
3. All pinners must be willing to follow the rules of each tribe.
Tribes are still in the early stages, but I trust Tailwind to continue to make this a great resources for Pinterest-using teacherpreneurs.
Would you like to join my Tailwind Tribe?
In the sprit of the grand experiment that is internet marketing, I have created a tribe: Classroom Management, etc… for classroom management, organization, bulletin boards, class rewards, and all that fun stuff. If you would have great content in that area or are looking for great content to share and would like to join, just send me an email to email@example.com and give me your email address, and I’ll send you an invite.
Have you tried tribes yet? I’d love to know your thoughts!
**For those of you hoping to learn more about Pinterest and join the Teacherpreneur discussion, I welcome you to join the Pinning for Teacherpreneurs Facebook Group: https://www.facebook.com/groups/pinningforteacherpreneurs/
**If you would like to try Tailwind, click below. (This is an affiliate link because I like Tailwind and feel comfortable promoting it.)
You have a Pinterest business account, and you’ve created some boards, so what’s next? A big question that beginning teacherpreneurs have is, “What do I pin?”
Don’t worry, I have an answer. Are you ready?
The answer is: It all depends.
OK, I know that isn’t the answer you are hoping for, but the truth is with Pinterest, and many aspects of business, it all depends. What does it depend on? In my opinion, what you pin on Pinterest depends on two things:
1. It depends on your purpose. Why are you on Pinterest? What do you hope to accomplish?
If your purpose is to annoy people, have no followers, and create boards that nobody sees, then by all means, pin your product covers. Pin them often, pin them exclusively, and make sure the text is in Comic Sans.
In case you didn’t pick up on it, the above advice is sarcasm. Do not do that.
I only took the sarcastic route there because that is my inner voice talking to myself as a budding teacherpreneur. That is what I did. Seriously. I have so many cringe-worthy pins floating around out there, and I made sure to pin them. A lot. That was one of my biggest mistakes when I first started.
My logic was: My products are good. I want people to see my products. People are on Pinterest. I will post my products on Pinterest. I want more people to see more of my products. I will post my products on Pinterest more, more, more.
It makes sense, but that logic does not work on Pinterest. Trust me.
Many teacherpreneurs at the beginning made the mistake of going pin crazy with our own products. So if you've done that, just know, you are in good company, and it's ok. You can change your ways.
If your purpose is to get your products seen, gain real followers, and grow your business, then pay attention to #2.
2. What you pin on Pinterest depends on your ideal audience. Why are they on Pinterest? What do they hope to accomplish?
Instead of thinking about your own products, think about your ideal audience. If you haven’t already, ask yourself these questions:
-Who do I hope sees my pins?
-How would I describe my ideal follower?
-What does my ideal follower like?
-What does my ideal follower need?
-Why are the on Pinterest?
Once you have considered and thought about your ideal audience, begin by pinning and repining things that would be useful to them. You will hear this over and over, but you need to add value. Your Pinterest boards should be a valuable wealth of resources and ideas for teachers (or whoever is your ideal audience).
When your pin boards are valuable, then your followers do not see your products as spam or something annoying. They see your products as just one more really valuable thing that you post.
So, to wrap it all up: what do you pin on Pinterest?
Valuable pictures, tips, ideas, freebies, blog posts, articles, quotes, or anything else that would be useful to your audience. And inside all of that, sprinkle in your own resources, too!
If you participate in the TpT forums or other seller groups, you have probably heard that Pinterest leads to more sales. This is absolutely true! For most of us, though, Pinterest is not a get-rich-quick plan. It is more of a plant-the-seeds-now-eat-the-juicy-fresh-tomatoes-later plan.
Before you go crazy pinning your products, need a good Pinterest foundation. There are many good steps to building a solid Pinterest foundation. First, you need places for your pins to go.
These are your pin boards.
How do you decide what pin boards to create?
There will be a lot of trial and error. There definitely was for me. I will walk you through my thinking process behind the boards that I have now. You can see the text in italics is how I applied this thinking to my own boards.
1. First, get specific.
Think about your products and blog posts that you hope to promote on Pinterest. They need at least one pin board to call home.
For me, some of my favorite resources include poetry resources and STEM engineering challenges. I thought about what other teachers who might use these resources would search for, and I created very specific boards for them:
-STEM and STEAM
-Poetry Teaching Ideas
2. Next, go general.
You want to be able to pin your resources to multiple boards at different times, so let's think of some more general boards that could still house your resources.
-Science Teaching Ideas
3. Now, go even more general.
Again, you want multiple boards, so think of some really broad boards that could hold a lot of pins.
4. Think about your audience.
Who is the ideal person that you hope to browse your pin boards?
For me, it is a teacher in grades 2-5 who likes creative and hands-on resources. I know that most elementary teachers are responsible for teaching all subjects, so I am going to add boards for all of the subjects, even if I don't have resources that go there.
-Social Studies Teaching Ideas
-Math Teaching Ideas
I also know that elementary teachers are always looking for creative tips for classroom management, bulletin boards, and other teacher-y things.
-Classroom Management Ideas
-Bulletin Boards and Class Decorations
5. Use popular keywords.
Along the lines of thinking about your audience, think about popular keywords they are using. When TpT posts the top searches, I glance at those to see if there are any big ones that I should add boards for. Think about what is trending with your niche.
-Figurative Language Teaching Ideas
-Brain Breaks in the Classroom
6. Finally, think about your brand.
You probably want to have a board that is just your blog posts and just your products. This makes it easy for people to browse your work, and it also makes it easy for you to pin from down the road.
-More Than a Worksheet Blog
-TpT Store: More Than a Worksheet
Hopefully now you have some ideas for Pinterest boards. Go forth and create your boards!